BEHIND OUR E-COMMERCE SHOOT

BEHIND OUR E-COMMERCE SHOOT

Our first e-commerce shoot at Rosebery Studios marked the moment Tekaï moved from vision to reality.

PARASOL CAMPAIGN Reading BEHIND OUR E-COMMERCE SHOOT 1 minute

In a blank-canvas studio, every detail was carefully considered - from lighting and backdrops to the precise presentation of each garment - creating a clean, refined space that would become the brand’s digital storefront. Supported once again by family behind the scenes, we captured the angles, textures, and details that bring the collection to life online, ensuring every piece was presented with clarity and intention.

After the product shots were complete, the day continued with filming content to share the story behind the brand - the decade-long journey, the meaning of refined simplicity, and the intention woven into every design. Packing up the studio brought a powerful sense of perspective: seeing the collection fully realised and ready to meet its audience was both grounding and surreal. A quiet yet significant step - bringing Tekaï closer to being shared with you.

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